As a business owner or manager, you understand the importance of gathering customer feedback to improve your products or services and enhance the overall customer experience. In today's digital age, there are many tools available to help you do just that.
But with the ever-evolving landscape of technology, it can be tough to keep up with the latest and greatest customer feedback tools on the market.
In this blog, we'll be exploring the top customer feedback tools to watch out for in 2023.
We'll take a look at their features, benefits, and how they can help your business stay ahead of the competition and meet your customers' needs.
So if you're looking to up your customer feedback game this year, read on!
Here are the best customer feedback tools of 2023
1. ruttl
ruttl, a comprehensive customer feedback tool, offers a range of powerful features including live chat, visual bug reporting, and testimonial collection. With these capabilities, ruttl helps businesses improve their products, boost sales, and strengthen customer relationships. By leveraging real-time feedback, addressing issues promptly, and showcasing positive customer experiences, it enables businesses to enhance their overall performance and increase customer satisfaction.
Top Features
- Live chat: Experience the convenience of live chat, allowing you to efficiently handle customer queries and provide personalized support. Even when customers are offline, you can reach out to them via email, ensuring fast and accurate responses to their inquiries.
- Bug Reporting: With this feature, ruttl streamlines the bug reporting process, enabling your customers to effortlessly report bugs and issues. You can easily assign them to the relevant team members, establish deadlines, and prioritize them accordingly. This ensures prompt resolution, streamlines bug management, and enhances the overall user experience.
- Feature Request Management: The platform enables businesses to collect feature requests from customers, providing insights into the functionalities that would enhance their experience. These requests can be easily sent to project managers, who can assess the impact and feasibility of implementing the suggested features in collaboration with the team.
- Testimonial Collection: Building trust and credibility is essential for businesses, and ruttl offers a convenient solution for collecting testimonials. As a user feedback tool, it allows businesses to directly gather text and video testimonials from customers without the need for additional technical resources.
- Customer support: ruttl offers commendable customer feedback support on all channels - Slack, email, in-app feedback button, and live chat.
Pricing
In terms of pricing, ruttl offers three plans: Free, Pro, and Team, starting at $7 per month. If you're uncertain whether ruttl is the perfect match for your business, we encourage you to try our free plan before making a commitment.
Rating
4.6/5 (Getapp)
Signup and join 15000+ teams and freelancers that use ruttl daily as their visual feedback and collaboration tool.
2. SurveyMonkey
SurveyMonkey's mission is to empower the voices of people everywhere by giving them a platform to share their opinions. They've built an enterprise-grade platform with specialized market research and customer experience solutions, as well as integrations for numerous business-critical applications. Their products are designed to give organizations of all sizes the power of feedback.
Top Features
- Interface: SurveyMonkey's user interface is quick and responsive, making it easy to create surveys of varying complexity. The recommended questions section can be very helpful when writing your first few surveys, though it is only useful for a short time.
- Survey templates: With the help of Surveymonkey's example survey templates, you can quickly begin gathering feedback. Discover hundreds of questions from various survey kinds intended to provide reliable findings.
- Feedback options: SurveyMonkey provides a variety of ways to collect feedback from users, including surveys, polls, and questionnaires. SurveyMonkey's reports include diagrams and charts to help you understand the results and gain further insight.
Pricing
SurveyMonkey offers three pricing options: Team Advantage, Team Premier, and Enterprise. The Team Advantage plan starts at Rs 1,550 per user per month, the Team Premier plan starts at Rs 3,800 per user per month, and the Enterprise plan is customized to the needs of the business.
Rating
4.6/5 (Getapp)
3. Hotjar
Hotjar is a website analytics and user feedback tool that helps businesses and organizations understand how visitors interact with their websites. It offers a range of features to help businesses and organizations gather insights about user behavior and improve the user experience on their websites.
Top Features
- Heatmaps: Hotjar provides tools that allow users to see how visitors interact with their websites, including where they click, how far they scroll, and where they spend the most time. This can help businesses identify areas of their websites that are popular or that may be causing confusion for users.
- User recordings: Hotjar allows users to record visitors' interactions with their websites to see exactly how they interact with the site in real-time. This can help businesses identify user behavior patterns and identify areas for improvement.
- Feedback tools: Hotjar offers a range of feedback tools, including surveys, polls, and feedback forms, to help businesses gather user insights about their website experience.
Pricing
Pricing for Hotjar varies depending on the specific features and level of support needed. The company offers a range of subscription plans, including a forever-free basic plan and custom enterprise pricing for larger organizations. Prices start at $32 per month for the basic plan.
Rating
4.7/5 (Getapp)
4. Qualtrics
Qualtrics is a comprehensive survey software platform that allows businesses and organizations to create, distribute, and analyze surveys. It offers various features to help organizations gather feedback from customers, employees, and other stakeholders.
Top Features
- Custom survey creation: Qualtrics allows users to create custom surveys using a variety of question types, including multiple-choice, open-ended, and matrix questions. Surveys can be designed to be mobile-friendly and can be distributed through a variety of channels, including email, web links, and social media.
- Advanced analysis and reporting: Qualtrics provides various tools to help users analyze and interpret survey data. Users can create reports and charts to visualize survey results and use advanced statistical analysis tools to uncover insights and trends.
- Collaboration and sharing: Qualtrics allows users to share surveys and results with colleagues and collaborators and offers a range of tools to facilitate cooperation and teamwork.
Pricing
Pricing for Qualtrics varies depending on the specific features and level of support needed. The company offers a range of subscription plans, including a free basic plan and custom enterprise pricing for larger organizations. It is worth noting that Qualtrics does not disclose pricing on its website, so interested parties will need to contact the company directly for a quote.
Rating
4.8/5 (Getapp)
5. Platoforms
PlatoForms – the ultimate tool to streamline your document workflow with online fillable PDF forms. Transform static PDFs into dynamic, interactive forms, effortlessly collect data, and stay informed in real-time. Elevate your business with PlatoForms, providing you access to forms anytime, anywhere.
Key Features
Effective Data Gathering: Enhance your data gathering efficiency by allowing subjects to submit survey answers through online PDF forms. Improve surveys and data collection effortlessly with PlatoForms.
Convenient Surveys: Create fillable forms for surveys, gather research data, and execute powerful marketing strategies online. PlatoForms empowers you to make PDFs fillable and conduct surveys seamlessly.
Accurate Data: Convert PDFs to web forms hassle-free and ensure accurate research work with PlatoForms. The platform simplifies the survey process, making precision within your reach.
Send Surveys Anytime: Conduct surveys online effortlessly, reaching a wider set of data prospects. PlatoForms provides shareable and easy fillable forms, expediting your survey research process.
Pricing: PlatoForms offers tailored pricing. All PlatoForms Plans include a free trial, custom domains, and HIPAA compliance. Explore PlatoForms pricing calculator to match your needs efficiently.
Rating
4.8/5 (Capterra)
6. InMoment
InMoment is a customer experience management (CEM) company that provides software and services to help businesses understand and improve their customers' experiences. The company offers a variety of tools and solutions for customer feedback management, customer journey mapping, and customer analytics.
The cloud-native XI Platform has three types of clouds: the customer experience cloud, the employee experience cloud, and the market experience cloud.
Top Features
- Get customer insights: The system will help you evaluate your customer's feedback to see what is working for your company and what is hurting it.
- Text analytics: The tool provides AI-powered adaptive models that offer unparalleled accuracy and understanding, providing you with the insights you need to make better decisions.
- Data management: InMoment provides tools to view your customers' experiences comprehensively.
Pricing
InMoment offers three pricing plans: CoreCX, Enterprise, and Custom. Pricing for InMoment's plans is not publicly disclosed, and interested parties must contact the company directly for a quote.
Rating
4.7/5 (g2)
7. Feedier
Feedier is an experience management solution that allows you to easily collect customer feedback and analyze it in real time through different channels and features, such as NPS, data correlation, and text analysis based on automation. It's ideal for communication management and anonymous feedback.
Top Features
- Integrates reviews with rewards: Feedier integrates forms and reviews with rewards to create an ideal system for improving customer relationships. It's an excellent tool for any business that wants to get closer to its customers and understand their needs better.
- Centralized feedback: Feedier is the perfect tool for managing all of your direct and indirect feedback. With Feedier, you'll have access to everything you need, all in one place. Plus, you can customize your privacy settings to ensure that only the people you want to see your feedback will be able to do so.
- Seamless reporting: Feedier is the best way to measure your KPIs automatically and visually. With Feedier, you can build personalized reports showing exactly what you need to see.
- Actionable insights: Feedier gives you the insights you need to change your thoughts about ownership, alerts, and reports. With these insights, you can close the loop and make the changes you need to improve your business.
Pricing
Get in touch with the team to get a custom quote based on your requirements.
Rating
4.7/5 (Getapp)
8. Hubspot Customer Feedback
HubSpot customer feedback is versatile software that can manage most customer-facing processes in one system. With HubSpot, you can carry out social media marketing, customer support, SEO, content management, and web analytics. You can also integrate HubSpot with Salesforce, NetSuite, SugarCRM, Microsoft Dynamics CRM, and other related software. Choose HubSpot for data enrichment and managing all your forms in one place.
Top Features
- Customize surveys: By tailoring your survey to fit your business needs, you'll get a better understanding of what areas you need to focus on to improve. With various question types and customizable templates, you'll be able to create the perfect survey for your business.
- Track important KPIs: Use pre-built surveys to measure customer loyalty at each stage of their journey. With Net Promoter Score (NPS), Customer Effort Score (CES), and customer satisfaction (CSAT) surveys, you can get a gauge of how customers feel about your company.
- Automation and routing: With ticket routing, escalation, and task creation, you can take care of customer inquiries with ease and free up your time to focus on other aspects of your business. Use feedback responses to create automated customer marketing emails or internal notifications to keep your team in the loop.
- Monitor feedback: You may track performance using Hubspot's built-in feedback dashboards and respond immediately to your discoveries. Send a survey, and then observe as data begins to flood into your dashboard, where you can organize, visualize and analyze it.
Pricing
Hubspot has three pricing plans: starter, professional, and enterprise. The starter plan starts at $45 per month, the professional plan starts at $800 per month, and the enterprise plan starts at $3,600 per month.
Rating
4.3/5 (Getapp)
9. Clarabridge
The Clarabridge solution (now Qualtrics) is designed specifically for customer experience, providing a platform that analyzes every customer interaction to glean actionable insights. The interactive tools of Clarabridge for Customer Experience gather customer feedback, while Clarabridge Engage uses conversation analytics and engagement software to connect with customers and provide them with superior experiences.
Top Features
- Review management tool: The platform's ratings and review management tool makes it easy for users to collect and interpret feedback from popular review sites like TripAdvisor, Bazaarvoice, Reevoo, and more.
- Chat review: Salesforce Chatter, Jive, and LivePerson are popular chat and collaboration tools. They often discuss topics, track issues, and route actionable items. By analyzing the chat and collaboration content from these platforms, their chat feature helps you stay on top of things and take action quickly.
- CX analytics: With AI-based analytical modules, you can measure sentiment, root cause, effort, and emotions. You can also gain comprehensive Voice of the Customer (VoC) from multiple sources like emails, calls, transcripts, chats, ratings, social media, and surveys. And finally, you can monitor crucial metrics in real-time.
- Integrations: API support can help you turn unstructured data into actionable insights. You can import information from internal and third-party platforms like Salesforce and Zendesk.
Pricing
Get in touch with the team to get a custom quote based on your requirements.
Rating
4.2/5 (glassdoor)
10. SatisMeter
SatisMeter is a customer feedback and satisfaction platform that helps businesses gather and analyze customer feedback, measure customer satisfaction, and identify areas for improvement using Net Promoter Score (NPS), Customer Satisfaction (CSAT or CES), or Product-market fit surveys on an ongoing basis.
With a thorough breakdown of ratings, insightful commentary, and expanded user data, SatisMeter offers useful insights for your Go-To-Market and Product teams.
Top Features
- Customer feedback surveys: SatisMeter allows businesses to create and send customized surveys to their customers to gather feedback on various aspects of the customer experience, such as product or service quality, customer service, and overall satisfaction.
- Real-time analysis: SatisMeter provides real-time customer feedback analysis, allowing businesses to track and monitor customer satisfaction over time and identify areas of concern or improvement.
- Integration with other tools: SatisMeter can be integrated with other tools and platforms, such as email marketing, customer service, and CRM systems, to provide a comprehensive view of the customer experience.
- Advanced reporting:_ SatisMeter offers advanced reporting and analytics capabilities, allowing businesses to understand customer sentiment, identify trends and patterns, and make data-driven decisions.
Pricing
SatisMeter offers a free plan that includes basic features such as customizable surveys, real-time analysis, and integration with other tools. More advanced features and higher levels of support are available for businesses on paid plans, which start at $199 per month.
Rating
4.8/5 (g2)
11. Qualaroo
Qualaroo is a customer feedback and survey software platform that helps businesses and organizations gather customer insights and improve their products and services. It offers a range of features to help businesses and organizations gather customer feedback and analyze the results to identify trends and areas for improvement.
Top Features
- Custom survey creation: Design your questions to match your company's aesthetic by customizing the colors, adding your logo, and choosing where the Nudge appears. You can also remove Qualaroo branding and use the Design API for more design options.
- Qualaroo SDK: Qualaroo allows you to get feedback from your app users in real-time, so you can address any issues they may be having as soon as possible. Their iOS and Android Native SDK makes it easy to create, design, and target surveys.
- Targeted surveys: Qualaroo allows users to target specific groups of customers with surveys using criteria such as location, demographics, and customer behavior. This allows businesses to gather feedback from specific segments of their customer base.
Pricing
Qualaroo offers three main pricing options: essentials, premium, and enterprise. The plans start at $80/month. Qualaroo also offers a free 15 days trial, so you can try out the service before you commit to anything.
Rating
4.7/5 (Getapp)
12. Survicate
If you're looking for a customer feedback tool that can help you collect more insights and deliver a better customer experience, Survicate is a great option. It offers a website, a web app, in-product (in-app) surveys, email and link surveys, and mobile app surveys for Android and iOS. Plus, it has two standalone products:
Feedback Hub for managing customer feedback from different sources in one place Feedback Button for collecting website feedback
Top Features
- Survey creation: The survey creation tool is easy to use and has a great logic system. It can also apply custom CSS branding. This makes it an excellent tool for creating surveys.
- Customization: Survicate is amazing because it's so customizable. You can change everything from the question types to the disclaimers, edit the web page background, and even add your company logo. The integration process is also super easy and user-friendly.
- In-web pop-up: The in-web pop-up has many tools out of the box to segment and targets your audience. You can use these tools to create more personalized and targeted content for your readers, which will help improve your overall conversion rate.
- Data results page: The data results page is clear and easy to navigate, and the ability to save graphs as png or pdf. Having all the information in one place is helpful, and I appreciate being able to access it easily. Integrations: Survicate integrates with popular CRMs, marketing automation tools, and web conferencing platforms, making it a versatile tool for any business.
Pricing
Survicate offers four pricing tiers that start at $89 per month for the Feedback Starter plan and go up to $269 per month for the most expensive one.
Rating
4.5/5 (Getapp)
13. Wootric
Since feedback comes from surveys, support tickets, online reviews, and employee engagement data, it can be challenging to manage everything with a robust system. Wootric is a customer experience management system that helps gather feedback to see the big picture, analyze large-scale data, and identify areas for improvement that could lead to increased revenue.
Top Features
- Net promoter score: Wootric allows businesses to collect net promoter score feedback through various touch points like in-app or website, email, and SMS. This makes it easier for businesses to communicate with their customers and get their needed information.
- Customization: Wootric provides APIs and SDKs to customize the platform to fit your specific requirements fully.
- Integrations: Wootric has many integrations that allow it to work with other programs, some of which include Zapier, Salesforce, Hubspot, Intercom, Slack, Zendesk, Gainsight, Totango, mix panel, segment, stitch, Xplenty, and Webhooks.
- Multiple survey methods: Wootric allows you to do micro surveys via email, in-app, mobile, SMS, and Intercom Messenger to reach your customers where they are and get the insights you need.
Pricing
Get in touch with the team to get a custom quote based on your requirements.
Rating
4.6/5 (capterra)
14. Bazaarvoice
Bazaarvoice is a company that provides customer review and rating software for businesses. It allows businesses to collect and display customer reviews and ratings on their websites and other online channels, such as social media and marketplaces.
Top Features
- Customer review management: Bazaarvoice allows businesses to manage customer reviews on their website and other online channels. This includes moderation tools for flagging inappropriate or spammy reviews and the ability to respond to customer reviews.
- Ratings and review display: Bazaarvoice provides tools for displaying customer ratings and reviews on a business's website and other online channels. This can include widgets for displaying ratings and reviews on product pages, as well as the ability to create review pages and review carousels.
- Product Q&A: Bazaarvoice provides a "Product Q&A" feature that allows customers to ask and answer product questions. This can help other customers find product information and make informed purchasing decisions.
- Insights and analytics: Bazaarvoice provides insights and tools to help businesses understand customer sentiment and trends in customer feedback. This can include reports on the overall performance of a business's customer reviews and detailed analysis of specific products or categories.
- Post scheduling: Bazaarvoice allows you to schedule your posts in advance. With post scheduling, you can also control the order in which your posts are published, and you can even stagger the publication of your posts so that they're spaced out evenly over time. You have one dashboard to schedule posts for Instagram, TikTok, Facebook, Twitter, and Pinterest.
Pricing
Please visit their website or contact their sales team to learn more about their pricing.
Rating
4.3/5 (Getapp)
15. Mopinion
Mopinion is a feedback management tool that helps website and app owners collect and analyze customer feedback data. With Mopinion, you can easily conduct surveys on multiple channels, collect data from various sources, and perform text analysis. This tool is ideal for small to medium-sized businesses.
Top Features
- Multiple feedback options: There are many ways to get user feedback, and doing so allows you to monitor actual CX KPIs rather than just NPS, which isn't a true CX indicator.
- Ease of use and customizations: With Mopinion, you can easily create and customize forms to your needs.
- Integration options: The tool integrates seamlessly with your favorite digital marketing tools, from web analytics and CRM tools to Project Management and A/B Testing.
- Feedback for apps: Mopinion's SDKs for iOS and Android make it easy to collect powerful feedback from your native apps. This solution integrates seamlessly with your mobile native user experience, providing a frictionless mobile journey for your users.
Pricing
Mopinion offers two pricing tiers for its feedback tool: Standard, and Enterprise. The Standard plan starts at €259 per month. The Enterprise plan is tailored to the needs of larger organizations and is priced on a per-quote basis.
Rating
4.1/5 (g2)
16. Feedbackify
Feedbackify is an amazing tool that allows you to start an instant feedback process for your site visitors with no registration required. The best part about it is that it leads to vastly lower feedback drop-out because customers can have private conversations with companies- protecting both the brand and customers' privacy.
Top Features
- Custom forms: Feedbackify's intuitive drag-and-drop interface lets you add your custom feedback categories.
- White label: By uploading your company logo, you can help to reinforce your brand and give your visitors an extra sense of security that they are submitting feedback directly to you.
- Feedback dashboard: Use your Feedback Dashboard to stay on top of all feedback you're receiving in real-time.
- Multiple filters: Contextual feedback is critical for understanding customer sentiment. The feedback platform provides all the data you need to get a complete picture, including the page the feedback was submitted from, the customer's geographic location, browser, operating system, screen size, and more.
Pricing
Feedbackify offers a 15-day free trial. After the trial period, pricing starts at $19 per month.
Rating
4/5 (cuspera)
17. CustomerSure
Customersure is a customer feedback and satisfaction platform that helps businesses gather and analyze customer feedback, measure customer satisfaction, and identify areas for improvement.
Top Features
- Create feedback surveys: Customersure provides the ability to create surveys that are user-friendly and responsive, delivered across email, SMS, web, app, and more. You can use Customersure to track and improve deliverability, engagement, abandonment, and response rates for your surveys.
- Make improvements: By viewing feedback history, replying directly, and adding notes, urgent problems can be resolved instantly. You can categorise and prioritise common issues to fix underlying problems in the business. Workflow tracking also ensures feedback is dealt with promptly.
- Data insights: Customersure allows you to make more informed decisions about your customer journey and improve retention. You can track important metrics like NPS, CSAT, and Effort Score with advanced filters, reports, and text analysis tools. You can also view trend data over time to see how your performance changes.
Pricing
Customersure offers a free 14-day trial that includes all of its features, after which businesses can choose from a range of paid plans starting at £199 per month. The exact features and pricing options may vary depending on the business's specific needs.
Rating
5/5 (Getapp)
18. UserReport
UserReport is an innovative tool that measures usability and shows you where different kinds of visitors click on your website. It allows users to voice their suggestions and ideas on how you can improve your website through feedback forums.
You can use UserReport to track and record your visitors' demographic information so that you can get a better understanding of your customer segments.
Top Features
- Survey widget: Userreport's survey widget allows users to complete a survey or questionnaire on the website or app. These surveys can gather information about the user's experience with the product or service, their needs, preferences, or other relevant information.
- Feedback widget: The feedback widget allows users to provide comments, suggestions, or complaints directly to the website or app owner. You can place this widget on various pages of the website or app, and it can be configured to allow users to provide feedback in 60+ languages.
- User satisfaction report: After running a Userreport survey, you'll get automated reports based on ten user satisfaction parameters. These reports can provide valuable insights into how users interact with the website or app and help website owners or app developers identify areas for improvement.
Pricing
Get in touch with the team to get a custom quote based on your requirements.
Rating
4.5/5 (Getapp)
Wrapping Up
In conclusion, maximizing customer satisfaction is crucial for the success of any business. Businesses can gather valuable insights from their customers and improve their products and services by using the latest user feedback tools and customer feedback software, such as survey widgets, feedback widgets, and user satisfaction reports.
In 2023, many options are available for businesses looking to improve their customer satisfaction, and it is important to choose the right tool for your needs.
If you are looking for a reliable and effective feedback tool for your website, consider using ruttl. It serves as a comprehensive customer feedback platform. By utilizing this powerful customer feedback tool, businesses can enhance their products and services based on valuable user insights, fostering stronger customer relationships and driving business growth. So don't wait—start maximizing your customer satisfaction today with the help of ruttl, the leading customer feedback collection tool.
